From Experience

Working in a pet retail store, I've learned a lot about marketing and what it can do for a product or service. If you put it out there, hype it up, make it look fancy and nice, people will buy and demand like hot cakes, no matter the quality. For instance: our dog food line. We sell many different types and brands of dog food. I won't name any for legal purposes, but some are very high in quality, and some are not. Of course, there are some brands that are obviously generic, and will not be high in price. But some dog foods may be priced the same, yet people have no idea what quality they are getting. You see, the dog foods that are on commercials, being talked about by everyone, having coupons in the local paper or sent in emails, that is the dog food everyone comes in and buys. In all actuality, a lot (not all) of brands you see advertised through media are very low quality foods. 1 and 2 stars out of 5 to be exact. We always inform our customers of what they are feeding their dogs, and that we carry higher quality, 5 star brands that are better than any grocery brand, or heavily advertised brand. We convert most to the better quality foods, although there are plenty of those who are dead set on what the TV or newspaper says. The moral to the story is that if you put a product out there, choose your market, and promote, you will more than likely have great success in a product or service.